Lifesight

Lifesight is a marketing measurements platform incorporating AI technology and a customer data platform (CDP) to enable sustainable growth in the age of privacy protection. Our comprehensive suite of solutions empowers businesses to make data-driven decisions while safeguarding the privacy of their valuable customers. Our offerings include: 1. Multi-Touch Attribution - Gain valuable insights into customer journeys and understand the impact of different touchpoints on conversions with our advanced marketing analytics approach. Features include channel performance summaries, attribution and channel breakdown reports, detailed customer journey views, and analysis of new vs returning customers and lifetime value. 2. Marketing Mix Modelling - Optimize budgets and resources with our data-driven solution, which analyzes variables such as advertising, pricing, and distribution. Benefit from historical data ingestion and processing, automatic feature engineering and model selection, fast training and evaluation, channel-specific budget recommendations and simulations, and exportable budget worksheets. 3. Incrementality Testing - Leverage controlled experiments to accurately measure the impact of marketing campaigns and distinguish between natural customer behavior and marketing influence. Effortlessly set up experiments, track active experiments, and receive in-depth analysis and exportable reports and recommendations. With Lifesight, businesses can confidently make decisions to drive sustainable growth while prioritizing the protection of their customers' privacy.